Hey there,

 I’m

Derek Lieu

Freelance Product Designer and Startup Founder

LET’S CHAT

ABOUT ME

Hey there, I’m Derek.


I’m best described as a startup founder first and foremost, with a range of skills and experience.


Over the last few years, I’ve done a bit of everything; from running not-for-profits and tech companies, to working at tech startups in various roles, to participating and working for startup accelerators, through to organising events and mentoring young entrepreneurs. You can see the complete list of things I’ve been involved with over here —>. 


What drives me to do all this, is the insatiable belief that good business can change the world. Especially when you bring technology into the picture, coupled with youth passion, and drive. I’m also a believer in making the most of our lives, and taking the leaps and risks that other people won’t.


If you’re here, you must be looking for something. See below for my freelance services such as design and marketing. Otherwise, if you’d like to chat feel free to flick me an email at [email protected]. Whether it’s about mentoring, general advice, a friendly face to chat to, or anything else, I’m always happy to catch up over a beer or coffee.

MY EXPERIENCE


Project Manager - Blakeley

Co-Founder, Director - Project Garment

Advisory Board Member - Artin Education

Campaign Manager - Birchal

Managing Director - YEC

Co-Founder - The Cut

Intern - Hypetap

Lead Design Labtech - Lightning Lab

Events Director - 180 Degrees Consulting 

Managing Director - Lightlane Melbourne

Co-Founder - Relay

Co-Founder - Royal Delights

Organiser - Startup Weekend Melbourne

Mentor - Young Enterprise Scheme

Organiser - ASES Summit Melbourne 2018

Participant - ASES Summit Stanford 2017

Participant - FedEx ITC 2015

Participant - Venture Up 2016

Participant - C16 Design Hack 2016

Member - Asia New Zealand Foundation Leadership Network

Taylor & Grace Startup Branding Project

MY SERVICES

Design

UX Design | UI Design | Prototyping | Mockups | Landing Pages | Websites | Print

Marketing

Digital Advertising (Facebook, Instagram, Google) | Email Marketing | Retargeting

Other

Crowdfunding | Custom Clothing Production

MY PROCESS


You come to me with your problems and I solve them. This is my approach, whether it’s marketing, design, commercial, or any other type of work.

1. What’s the ‘Why’?


What is the goal of the project / task? What is the main objective - what is trying to be achieved?

3. How do we achieve the objective?


What is the best method to achieve our aims? What’s the best medium to maximise effectiveness while minimising time, cost, and effort?



2. Who are the key stakeholders?


Who is the end user of the task? Who is the ultimate stakeholder we’re keeping in mind? How does this affect them and what is their ideal outcome?


4. What does the data say?


Measure and analyse the results, what needs to change? What is working? Should we try something else, or commit more to it?

WORK EXPERIENCE


A snapshot of some of the jobs, companies, events, and organisations that I’ve been involved in.

COMPANIES

RELAY

Co-Founder

THE CUT

Co-Founder

PROJECT GARMENT

Co-Founder

WORK

HYPETAP

Intern - Business Analyst

BIRCHAL

Campaign Manager

LIGHTNING LAB

Lead Designer

VOLUNTEERING

LIGHTLANE

Managing Director

YOUNG ENTREPRENEURS COLLECTIVE

Founding Director

ARTIN EDUCATION

Advisory Board Member

EVENTS

STARTUP WEEKEND

Organiser

ASES SUMMIT

Stanford (Participant)

ASES SUMMIT

Melbourne (Organiser)

DESIGN PORTFOLIO


Some of my most recent and relevant design work. Can’t see what you’re looking for? Reach out.

WEB APP / DASHBOARD

A dashboard built for a customer experience consultancy to measure customer value.

WEB APP / MOBILE APP / LANDING PAGE

Software made for independent beauty professionals. 

PRINT

Demo Day booklet for Lightning Lab’s 2019 Blockchain cohort.

Let’s Chat.